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Semantic Branding

How It Builds Trust?

Semantic Branding is a powerful strategy for building trust and boosting brand recognition with customers. It involves using research-driven methods to create meaningful communication that aligns with the customer’s search terms. These methodes include.....

  • 01Content
  • 02Links
  • 03Branding
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Semantic Branding

Management Services consist of : 

  • On page SEO optimisation
  • Socials posting/branding
  • Link building
  • Website optimisation

Semantic BrandingHow we make it work for you?

At Original Media, we create content and tailor it to what your customers are searching for. We use research-driven methods to ensure that your brand is aligned with their search terms. This helps you stand out and build trust with the customer by showing them that you understand their needs and are invested in providing them with the best possible experience. We do that by.............
01Analysis
We conduct a comprehensive analysis and research to help us understand your brand’s current market position in the industry.
02Set up to win
Once we have analysed and researched the market, we create an overarching strategy that includes a keyword mapping to ensure your website is targeting the right people
03Execute
Once the strategy is set, we setup and publish your content to target the right people. We then monitor performance in real-time for feed back and adjust accordingly.

What Our Clients Say

What Makes Us Different

At Original Media we actually understand what it takes to get someone from search to then buying your product or service. These are the key pillars to understand what it takes to get prospects to become buyers.

Be seen on all platforms

Todays prospects don't only look on google and they also don't just take your website on face value. They also look at socials.

Work with the algorithm

Today's algorithms no matter which platform is highly sophisticated and through the advancement of AI has the ability to look at your brand like a human would.

What are humans looking for?

Regardless if its the algorithm or a real human checking your site out. They are both looking for the same thing. Branding! 

Maping the buyers journey

It's not enough just to come up first in search anymore. Buyers want to see that your a real brand. Understand that prospects will go from google to your facebook to your reviews before they even think about buying.

Trust (branding) 

Semantic branding is all about branding. Why do we brand? Because it builds trust. The prospects need to know, like, and trust the brand before they commit to purchasing. We focus on building trust with prospects (and the algorithms) by showing daily activity.

Content that proves expertise

We create content that is highly educational, informative, and entertaining. This helps us prove our expertise and build trust with the audience. We focus on content that is relevant to the product or service we are advertising for and make sure it is tailored to the target audience.

Semantic Branding

What is it?

Semantic Branding is a systematic and research-driven approach to building a brand. It tackles the challenge of creating meaningful communication with customers in a way that is aligned with their search terms.

We start by mapping out the customer’s search terms, then from there we deign and develop  communication that resonates with the target audience (and the algorithm).

Choosing the right channel

There is no right channel, thats why we take care of all of them. A good digital marketing strategy work with the algorithm that dictate what brands come in for search. We make sure you come up in search no matter what.

Google

It all starts with google. 83% of all searches start on Google. But they don't end there! After finding your brand most prospects will check you out on other platforms.

Facebook

Having social activity on Facebook not only sends the algorithm important signals that you're a prominent player in the market it also shows real-life prospects your actually a real brand.

Twitter

Twitter is a great way to build trust with your prospects. When you post relevant content and reply to customer questions, it tells people that you care about your customers and are willing to go above and beyond.

YouTube

Youtube offers you the chance to create informative content that can help your brand stand out from the crowd. This platform is also connected to google, sending powerful messages showing you're a real brand and deserve to be found in search.

Linked In

LinkedIn offers a professional and authoritative platform to connect with your target audience. By sharing relevant content and engaging in conversations, you can create meaningful connections and build a strong rapport with your customers.

TicToc

Tick Tok is an incredibly powerful tool for businesses to build their brand and boost their SEO performance. Spread your message far and wide and gain more visibility and reach new audiences, increasing reach, and building a loyal following.
Original Media
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ryan@originalmedia.com.au
0402 815 972Support
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